- What is it and what can we do about it?

For many… the word ‘Addiction’ raises negative connotations, fears, even harsh judgements; and whilst this is understandable… to be or become addicted is part of our nature.
We describe ourselves and others as having an ‘Addictive Personality’, yet the dynamics or processes we regard negatively are important positive and valuable processes. We use them to learn, refine our skills and rely upon them for our survival.
When we stop to consider the basis of addiction is… ‘The Brain (and Body) Seeking Relief’ we raise our awareness of how we become addicted and importantly, how we might free ourselves from addictions that no longer serve us in a positive or helpful manner.
Whenever the brain notices we are uncomfortable in any way it seeks relief. Seeking this relief is the natural response of the brain to our discomfort or unease. This is how it protects us and ensures our survival. The brain continually and tirelessly guides us towards comfort, safety and pleasure. When we are dehydrated the brain creates thirst, seeking water and when we are nutrition deficient (the basis of many current addictions) the brain creates hunger, seeking that nutrition.
When the brain notices we are sad, lonely, anxious, fearful, fatigued, stressed, angry, bored or uncomfortable in any way… the brain seeks relief. That’s what the brain does and for the large part it is to our benefit that it does! So the question becomes… >> How do we choose to respond to the brain?






